The New Leaders and Why They’re Out In Front

Seth Godin’s latest book, Tribes: We Need You to Lead Us, a bestseller, is about the most powerful form of marketing (according to Godin) –leadership–and how anyone can become a leader, by creating movements with purpose.

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes.  Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

It’s up to each one of us to lead in today’s new kind of world.
(former U.S. Senator Bill Bradley)

The internet eliminates the barriers of geography, cost and time, connecting people and groups in ways unheard of 20 years ago.  New “tribes” are being formed and existing “tribes” are growing with the help of blogs and social networking sites.

Who’s leading these tribes? The people with the passion and drive to make things happen are becoming the new leaders with the internet providing them a platform.

In Tribes, Godin gives several examples of new leaders on the internet, here are two examples:

Tasmin Little

In 2008, Violinist, Tasmin Little was the subject of a television documentary by the prestigious South Bank Show, which followed her ground-breaking project, The Naked Violin.

Little’s, The Naked Violin project, embraced the internet and offered up a free downloadable recital of works for solo violin, achieved phenomenal success after its release in 2008 and was widely hailed as ‘revolutionary’ and ‘inspiring’. It included an on-going series of workshops and concerts around the UK, and created an extraordinary volume of media interest in newspapers, on television, radio and the internet.  Website & Blog:

Nathan J. Winograd

A pet-loving former attorney, Nathan J. Winograd is the Director of the national No Kill Advocacy Center. He is a graduate of Stanford Law School, a former criminal prosecutor and attorney, held a variety of leadership positions including director of operations for the San Francisco SPCA and executive director of the Tompkins County SPCA, two of the most successful shelters in the nation. He has spoken nationally and internationally on animal sheltering issues, has written animal protection legislation at the state and national level, has created successful No Kill programs in both urban and rural communities Website & Blog:

Seth Godin  is the author of 10 best selling marketing books.  His speaking style and blog have helped him create a large following around the world. He writes one of the most popular marketing blogs in the world ( and is the founder of, a fast-growing recommendation website.

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